mxAURA Help

Every topic the in-app help shows, in one place. Press / to search.

Activity & troubleshooting

Reading the dispatch logActivity → Dispatches is every time a HubSpot workflow asked mxAURA for a message: Outcome Meaning success A m…
Why did a contact not get the email?Work down this list; the answer is almost always in the first two steps. Activity → Dispatches , filter by the…
AnalyticsOpens and clicks come from HubSpot's tracking and mxAURA's own link tracking, joined per message and pool, so …

The advisorThe advisor reads your identity and your account's state and suggests: what to compose next, which pools are t…
The messaging identityThe identity is what everything composes from: audience, value proposition, persona, voice. It is written as f…

How agencies and clients workAn agency account composes; client (company) accounts send. Each client has its own HubSpot portal, sender and…
Inviting a clientClients → Invite sends an email with a link. The client signs up (or signs in) and accepts; the relationship a…
Is a client ready to send?A client can receive a campaign the moment three things are true: HubSpot connected , a default sender , a def…
Distributing templates and workflowsA campaign uses a HubSpot template that must exist in the client's portal. Distribution copies the agency's te…

API keysAccount → API creates keys for your own code or automation tools (Make, Zapier, n8n). A key has scopes , what …
Using mxAURA from an AI assistantmxAURA is available to AI assistants that speak MCP (Claude, Cursor and others). Add https://mcp.mxaura.ai/mcp…
Terms of ServiceThe current Terms of Service are always available in the app at Account → Terms and from the link at the botto…
Webhooks: being told when something happensA webhook is a URL you give us; we call it the moment an event happens, so your systems do not have to keep as…

Placing an article in hubsOn an article, Hubs shows where it is placed. Place it in more hubs from there, or from the hub's Library . Ea…
SEO and the hero imageSEO suggests a title, description and keywords from the article body (uses the AI budget). Hero generates an i…
ArticlesAn article is written once and placed in one or more hubs. It has a content type (which decides its fields), a…
Embedding a hub on a siteOpen the hub → Embed . Two ways: Script embed, clean URLs (path mode) : articles get real paths like /insights…
Preview mode: showing drafts on the live pagePreview mode opens a timed window (an hour by default) during which the live embed shows draft articles too, m…
Hub and article statsStats on a hub shows views per article and per embedding site for the last 30 days; on an article, views by da…
Subscriptions and who may embedA subscription is a permission to embed a hub, with its own embed key, allowed origins and layout choices. Cre…
What a hub isA hub is a library of articles you embed on a website , yours or a client's, with one line of script. Visitors…

What Aura Marketing™ isAura Marketing™ is the idea mxAURA is built on: that a brand's presence is not a series of campaigns but a con…
The Chrome extensionThe mxAURA Chrome extension puts a preview panel inside HubSpot's email editor , so you can see what a contact…
The cascade: what "next" meansThe cascade is the rule that decides, for one contact at one moment, which single message they get next. It is…
Composition: why pieces, not documentsMost marketing tools treat an email as a document : you write it, you send it, it is done. Change your tagline…
Where mxAURA stops and HubSpot startsThis line is worth being precise about, because it explains most of what you will ever wonder about. HubSpot o…
Distribute, do not duplicateThe instinct when an agency needs the same campaign in twelve client portals is to make twelve copies. It work…
GlossaryEvery word mxAURA uses, in one place. Aura Marketing™ — the approach mxAURA is built on: one identity everywhe…
BillingAccount → Billing shows the plan, the next date and invoices. Changing the plan takes effect at once; downgrad…
Two-factor sign-inTurn on two-factor in Profile . Codes arrive by SMS or email; a trusted device is remembered for 30 days. Supp…
Users and rolesAccount → Users invites people to this account. Owners manage billing and the HubSpot connection; admins manag…

BrandingsA branding is the look: logo, colours, fonts. Messages and hubs render with one. Every account should have a d…
SendersA sender is the from name , from address and reply-to a message goes out with. HubSpot must be able to send fr…

Assigning pools, senders and brandingsOn a campaign, Assign pool adds a pool and sets, for that assignment, which sender and branding to use. Leave …
A send was blocked: what the reasons meanA blocked dispatch means the workflow reached mxAURA but the campaign could not send. The contact is not lost …
Preview and simulatePreview renders one message as a chosen contact would receive it. Simulate goes further: it runs the cascade f…
What a campaign isA campaign is what a HubSpot workflow talks to. It holds one or more pools (in order), the sender and branding…

What components areA component is a piece you compose messages from, so you write it once and use it many times: Component What i…
Composing a messageMessages → Compose picks one component of each kind. You can create a component in place while composing (the …
Why a header field takes one valueA header field holds one value. Variation lives in summaries and in the pool's rotation, not inside a header. …
TemplatesA template is the HubSpot marketing email template your content renders into. mxAURA writes the composed conte…

Flow blueprints (agencies)A blueprint is a flow definition an agency owns and assigns to client accounts. Each client gets a live flow t…
Enrolling and unenrolling contactsEnroll from the flow page (or over the API / MCP with the enrollments.write scope). Enrolling sends real email…
What a flow isA flow governs a contact's whole journey: which campaigns, in what order, with what waits. Enrolling a contact…

Connecting HubSpotmxAURA needs a connection to the HubSpot portal that will send the email. Settings → Connected platforms → Con…

Media libraryMedia holds the images and files your articles and messages use, in folders, served from mxAURA's CDN. Upload …

Where things areThe left menu is organized the way work flows: Compose — components (headers, summaries, signatures, senders, …
How mxAURA fits with HubSpotmxAURA sits on top of HubSpot. HubSpot still sends every email, owns your contacts, decides timing, and handle…

How the cascade picks the next messageWhen a HubSpot workflow reaches the mxAURA action for a contact, the cascade decides which single message that…
Composing messages into a poolOpen a pool and Compose to add a message at the next position, or pick an existing message from the library. D…
What a pool isA pool is an ordered list of messages . A campaign draws from its pools; each contact moves through a pool at …