Analytics
Opens and clicks come from HubSpot's tracking and mxAURA's own link tracking, joined per message and pool, so you can see which header or summary earns clicks, not just which email. Daily rollups appear the next morning.
The top of Radar, Analytics
Above the tables, for the window you choose:
- Tiles: sends, clicked per send, opened per send and unsubscribes, each against the same number of days before. Rates appear once there are 100 sends; opens include machine opens, so judge on clicks.
- Sends per day as columns, with the busiest day and today marked.
- What HubSpot asked for: every request and what happened (sent, filtered, nothing left to send, failed), with the most common reason.
- Clicked per send, by campaign: campaigns with 100 sends or more, best first.
- Needs a look: campaigns at 1% unsubscribes or 3% bounces or more.
On the Hubs tab the top shows views instead: total, gallery, articles, the most read, and the hubs and articles ranked.
Hubs
Radar, Analytics, Hubs shows views per hub for the same window as the other tabs: the gallery itself, the articles opened through it, and the total, with the last view. Below it, the articles read most in that window. A hub opens from its name.
Results by block version
On a campaign's Performance tab, a row that has block variants is split by version under it: Default and each variant, with sends, opens, clicks, click-to-open and contacts whose lifecycle stage moved within 30 days. Every send records which row and which version it used, so each audience's results stay separate even though they share one row.
A dash means not counted yet, not zero: opens and clicks per version start once migration 143 has run, and count from then on.
Above the pool table, a line says what the account's HubSpot record is (rich, messy or blank). Movement is only as reliable as the stage data under it: on a messy record read it as a floor, on a blank one go by sends, opens and clicks for now.