Brand Kit: name, look and how the brand speaks
A Brand Kit holds a brand's name, logo, colours and, since the brief was added, a written About this brand. An account can have several kits, one marked Default.
Company
The company name on share cards and hub pages. Set it, or cards say the hub's name.
About this brand
The page a writer reads before writing for this brand: who it is for, what it stands for, how it sounds, how it differs from your other brands, words to use and avoid. Markdown is fine. AI Assist drafts it from the kit, its current brief, the positioning and the names of your other brands; save the kit to keep it.
Articles and email sequences written for this brand carry the brief into the prompt as your own material.
Where a brand is chosen
- On an article's AI Assist and in the Composer: the Brand pick.
- On a hub's Sites tab, per site: the hub's brand, a specific kit, or the client's default brand for an agency hub published on a client's site.
Messages and campaigns choose a branding for email templates as before.