mxAURA Help

What a campaign is

A campaign is what a HubSpot workflow talks to. It holds one or more pools (in order), the sender and branding to use, and the switch that lets it send.

Enabled

A campaign with Enabled off answers every workflow with blocked, campaign disabled. Nothing is lost; the contact stays in the workflow and HubSpot retries. Turn it on when the pools are ready.

The workflow side

In HubSpot, add the mxAURA: Send next message action to a workflow and pick the campaign. Every time a contact reaches that step, mxAURA picks their next message and HubSpot sends it. Re-enroll to send the next one; most people use a delay + re-enroll loop.

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