Glossary
- Aura: what a company stands for, who it serves, how it sounds. Positioning plus Brand Kit plus your own material.
- Positioning: the framework of constituents, target buckets, value pillars, proposition and ladder. Identity, Positioning.
- Brand Kit: a brand's name, look and written brief. Identity, Brand Kit.
- Hub: a section of a website published from mxAURA: its gallery of articles.
- Gallery: the hub's list of articles, in order, with its design.
- Placement: an article put into a hub; where it gets its address and its publish state there.
- Site: a website the hub is published on, with its own embed key.
- Widget: a band or ticker showing the hub's articles on another page of a site.
- Share card: the title, description and image a link shows on LinkedIn, Facebook or Slack.
- Template (hub): the fields an article has. Template (email): a HubSpot email with mxAURA tokens.
- Pool: a set of messages that cascade to contacts. Row: one message in a pool.
- Campaign: pools attached to a schedule and a HubSpot list. Flow: a multi-step enrollment.
- Composer: drafting a pool's rows with AI. Advisor: a campaign plan from a brief.
- Rubric: the criteria a review or the quality test scores against.
- AI budget: the account's monthly token allowance for AI actions.
- Dispatch: writing a composed message into HubSpot. mxAURA never sends; HubSpot does.
- Block definition: a template section made reusable (Compose Block). Fields only, no content.
- Block: a named set of entries on a definition, such as Client Summary. A campaign pool row picks one per definition.
- Entry: one row of content in a Block, filling the definition's fields.
- Pool row (assignment): one pool on one campaign, with its own filter, sender, Brand Kit and Blocks. A pool can be on a campaign more than once.