Industry benchmarks
mxAURA learns across every account which argument shapes move which audiences in which industries. It gives that back as context. No account's words, contacts, claims or name ever cross.
What crosses
Counts only, in shared cells: industry group, role family, size band, stage at send, the argument, the vehicle. Contacts, sends, clicks, responses, conversions, unsubscribes, objections. By calendar month. Kept 36 months.
Claim types
Once per approved claim, a model fills a fixed form: outcome, object, size band, proof, timeframe, condition. Code writes the sentence from the form. It is the same sentence for every account whose claim fills the form the same way. A form with a name, a number or a link is refused; that claim counts by shape only.
What you see
On What worked, a claim line says "Like this elsewhere" when its type has a published cell in your industry. A cell publishes at 5 accounts, 500 contacts and no account above 40% of it. Under that, nothing shows. With few accounts, nothing publishes yet.
Your setting
Settings, Integrations, Industry benchmarks. On by default under the terms. The owner can turn it off. Off removes your counts that night. Only contributors see the context.
API and MCP
The industry_benchmark read returns published cells only.